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Our Winning Methodology

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Inteligencia's Insights Intersection is critical to our results-driven research. It facilitates effective concept development that connects your brand to  consumers in a relevant way, while speaking to them in their language.

  • Values are the foundation that determine lifestyle and aspirations, as well as their importance.

  • Lifestyle dictates needs, and aspirations dictate wants. In turn, these affect the product categories, stores and brands.

  • Benefits sought by consumers affect the desirability of the product attributes.

  • Attributes and benefits desired by consumers affect channel and brand decisions.

  • We primarily focus on consumer "need states" that the company can immediately fulfill, those no longer viable, and on identifying new opportunities.

  • Applying this methodology cycle leads to more effective and higher-order based results.

Our exploratory research methodology
is based on these proven metrics:

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