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With an arsenal of qualitative methodologies, and proprietary research techniques that have proven effective, we discover those consumer perspectives that brands need to better serve their markets. Which ones we use depends on the consumer, the market and the insights you want to uncover.

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Our research tools:

•     Latinographies / Ethnographys Ethnographies

•     Compralongs / Shop-Alongs

•     Amigo Groups

•     Focus groups of all types and sizes – in person or online

•     In-depth interviews

•     Hybrid (quali-quant) studies

•     Mini panels

•     Secret shopper studies

•     Documentaries

 

Our Moderators

Our greatest assets are still our experienced and in-demand moderators who can expertly facilitate groups in person or online. They are skilled in establishing trust with the subjects, and asking the "right" type of questions that lead to innovative results.

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Our Simultaneous Translators

In addition, we count with an extensive network of experienced simultaneous translators. Working live or online from anywhere in the country, their expert command of two languages assure the most accurate interpretations of valuable consumer insights.

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