Inteligencia Research
Award-Winning Agency in Qualitative Studies
Welcome to a New World
General Market research historically dominated by non-Hispanic white consumers, is being reshaped by multiracial groups that are fast becoming the majority. According to the 2020 US Census, the multiracial population was up 276%, while the white population has declined by 8.6% since 2010.
To stay relevant, smart brand strategies must factor in the booming diversity of the demographics. Inteligencia’s skilled moderators and analysts have led innovated qualitative studies with non-Hispanic whites, African Americans, Asians, Native Americans, and multi-race families.
Quick Facts on the
Changing Demographics
According to the latest US Census:
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The White and Some Other Race populationadded 17.6 million people to the Multiracialpopulation, a change of over 1,000%.
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In 2020, the percentage of people who reported multiple races changed more than all of the race alone groups, increasing from 2.9% of the population in 2010 to 10.2% in 2020.
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While the Black or African American alone
population grew 5.6% since 2010, the
Black or African American in combination
with another race grew 88.7%.
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The American Indian and Alaska Native alone population grew by 27.1%, and the American Indian and Alaska Native in combination population grew by 160% since 2010.
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The Asian population alone grew by 35.5%. In comparison, the Asian in combination
population grew by 55.5%.