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Welcome to a New World

General Market research historically dominated by non-Hispanic white consumers, is  being reshaped by multiracial groups that are fast becoming the majority. According to the 2020 US Census, the multiracial population was up 276%, while the white population has declined by 8.6% since 2010.


To stay relevant, smart brand strategies must factor in the booming diversity of the demographics.  Inteligencia’s skilled moderators and analysts have led innovated qualitative studies with non-Hispanic whites, African Americans, Asians, Native Americans, and multi-race families.

Quick Facts on the

Changing Demographics


         According to the latest US Census:

  • The White and Some Other Race populationadded 17.6 million people to the Multiracialpopulation, a change of over 1,000%.

  • In 2020, the percentage of people who reported multiple races changed more than all of the race alone groups, increasing from 2.9% of the population in 2010 to 10.2% in 2020.

  • While the Black or African American alone

         population grew 5.6% since 2010, the 

         Black  or African American in combination

         with another race grew 88.7%.

  • The American Indian and Alaska Native alone population grew by 27.1%, and the American Indian and Alaska Native in combination population grew by 160% since 2010.

  • The Asian population alone grew by 35.5%. In comparison, the Asian in combination

         population grew by 55.5%.

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